Let's Be Creative
By: Joshua Tecson
It is important to have great creative content for any type of business. The main purpose of making content is to grab the audience and to pull them in with whatever product or service you plan to offer. Brand recognition is very important and relates to creating creative content. You want your market to be able to associated those two together. Really good content makes traffic for any business. The more traffic you have the more likely you will get business. Another pro to having really good content is that customer of all target markets will always have you at the back of their minds. By having your content in the back of their minds, the brand will be passively be with them. Great content will also lead to some sort of validation to the customers. That validation will get them to buy your product or service, and will validate their decision. Creative content is very important because to start off it builds trust with the customer. You want your product to say “hey we are so good; you can trust we will be a great purchase.” If you were able to be consistent with creative post, the company will be able to standout. As I briefly mentioned about, great content also leads to brand recognition- the ultimate goal. For example, if you were able to come up with an extremely creative commercial, every time someone sees that commercial, they will already think of your product or service. This can also work with other forms of creation such as posters. Your poster will be recognizable in the distance. Creative content will also establish that you are an expert at the product or service. By being an expert, you will look more trustworthy.
Let’s think of ways on how to be creative. The first thing you must do is brainstorm. By brainstorming you will be able to gather up all the creative ideas and go from there. Once you have a creative idea, it is time to put it into action. Things to consider are how will you stand out and what are your competitors doing. If you are able to stand out you will be able to be more recognizable. Also, keep in mind of what your competitors are doing, see how they are standing out. By keeping your surroundings in mind, you will be able to see what works and what didn’t work. Another thing to consider with being creative is to be trendy (current). For example, TikTok is currently one of the trendiest apps, it would be smart to consider making your content on that app (more audience). To be creative, you must also look at your target audience and how your good or service relates to them. Try to relate your content to those target audience. You wouldn’t want to confusing to your target audience. If you are able to link everything together then you should have some really good content.
Let’s briefly talk about as to what will happen if you don’t produce creative content. For starters, your product or service will become generic. At this point you will just end up blending into the crowd. Also, if you aren’t creative you will look like a copy company and never leading in creativity. Lasty, you will always look unmemorable. Once this happens it will be difficult to grab the target market.
Creating creative content is becoming harder because it seems like everything has been done. Once you showcase that one creative content you will be remembered forever. Creativity is one of the most important things to think about with creating content as it directly relates to brand recognition.
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