A lot of people ask me daily...
"Martha how did you create those amazing Instagram posts?"
"Martha!!! Your business cards look so cool!"
"Martha what do use to schedule your social media? You can't be doing this around the clock!?"
The truth is I have been in marketing for close to 7 years now and my skills and the tools I use have evolved over the years.
I remember being so obsessed with PicMonkey.... yeah PicMoney.
That's what I was using to create a lot of my graphics circa 2013-2015. I was recently creating my work portfolio when I was let go unexpectedly from a job I had for 3 years. My graphics and posts looked dated. But like anything when we are in an area or a field we love, we get better as we go. Today I wanted to open up my tool box and show you the tools I use to create and maintain my brand effectively.
Canva is the ultimate godsend for marketers and creators from all walks of life. Your skill set could be beginner and you will look like you have been a graphic designer for years. In Canva, you can create your social media posts, marketing plans, presentations, brochures, business cards, Instagram Stories, resumes, portfolios, posters, postcards you name it, Canva can do it. You can even save your branding colors so when you are creating you don't have go back and manually put in your color codes. I happily pay $12 a month for this service because a lot of MDMC's content and branding pieces have been made in Canva. It is with the $12... trust me.
When I'm done creating amazing works of art on Canva, I schedule it all out on Buffer. The reason I gravitated towards Buffer a while back was because at the time they were the only ones allowing Pinterest pins to be scheduled. In this industry if you want your website to get some traffic, you have to schedule at least 5 times a day. Buffer is a smart software that creates posting schedules that will allow your posts to be seen on the prime time posting times. This software knows the algorithms and the best times to post so you don't have to figure it out. I will create content weeks ahead of time and depending on the events of each week I will schedule out ahead of time. You set it and forget it. Buffer allows you one free account to manage. If you want more you can jump up to $10 for 10 accounts and the pricing and plans jump up higher. So depending on your company size and how many accounts you manage, buy accordingly. I pay $10 a month. Managing MDMC Entertainment, my blog and few clients this works for me... for now.
Let's face it, if we can get away from not paying money for a software program we will take advantage of it. This is where MailChimp comes into play. MDMC Entertainment is about to send out a massive email blast to the masses. Email is not dead and it can help generate business no matter what industry you are in. We have used MailChimp for years and so far so good.
iMovie has been an instrumental tool for our video editing. We started filming videos for the MDMC YouTube channel and iMovie has been our godsend. We are able to edit our videos to look professional and to be honest, video is not our strongest forte but we love how swift and easily we can edit and distribute videos with ease.
These 3 tools are the tools we use the most in our day to day business. I hope you start dabbling in these and see what works for you. Let us know what you think in the comments below!
At MDMC Entertainment. we are lovers of all things pop culture, marketing and bringing them together to create a buzz that all clients desire and deserve!