You are your worst enemy when it comes to social media

In entertainment, they say any publicity is good publicity. Well, not anymore when you hold the power to broadcast out onto your followers worldwide. 

Social media blunders are the worst and especially if it makes the news. You have no idea how many times I would get on the phone with a person and yell “TAKE THAT DOWN!!!”  It’s more frequent than not. 

It’s tough navigating this new PC world we are living in, especially for those in the spotlight. I have seen it happen to people I personally know in the spotlight and it’s not pretty.

In two instances I have seen people campaigning to be on hit shows. Two very different fandoms, two different audiences. 

At two very different times, I have seen them both do something really dumb on social. As I don’t work with these people but know them socially I see the drama unfold. In both situations the backlash is harsh, one gets dragged out in major publications, the other becomes a Twitter nightmare. 

After the backlash is over, I heard in one instance a studio was considering someone to return but after the “incident” backed out altogether. 

On the other and this one might be the worst. The show they were campaigning to be on replaced said actor with another actor and killed them off. The original actor was never notified. Even former costars ignored their comments online.

So who’s to blame? Society for being so sensitive? Or the actor who has a platform to speak on but gets shunned for doing so.

In truth, not all people think clearly when they see something. They react and having social media at your fingertips can make a situation worse. We know that updating the world and giving your followers fresh content is crucial but at what lengths should you go for the content to be compelling. 

Follow these tips when posting content to social media

1. Don’t try and be controversial. It never goes over well!
   
2. Post content that has meaning, New partnerships with a company, projects, appearances etc.
   
3. Newsworthy content that reflects you and your brand
   
4. Promotions or giveaways. This will get people talking in a positive way
   
5. Avoid drama. Just because you see people interacting with something dramatic doesn’t gove you free reign to talk freely. Screenshots can be taken at any moment and posted on publications. Don’t be that guy.
   
6. Stay away from the political stuff. Yes I know we all have the right to vote and to voice our opinions but sometimes doing that will cost you a gig or opportunity because someone may not like your point of view. Just refrain altogether. 
   

As social media is a great way to connect with our audiences, it’s also a great way to get fired or canceled altogether. Opportunities are everywhere, no need to squander them for social media attention. 



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