Pinterest is Not Dead, and You Need to Use it!!!

By: Ayushi Shah

Pinterest is a social media platform which acts as an online visual pinboard. From recipes to aesthetic room décor ideas or wallpapers, Pinterest has it all. Just search up what you need. This social media platform helps you create the prefect board for anything by pinning what you want and letting you share your creations with the world. 
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Do not sleep on the power Pinterest holds especially all the marketers out there you need to use Pinterest. Let me tell you why: 

• Pinterest has a 478 million monthly active users and pinners worldwide which makes it a productive and essential platform for businesses to use it as an effective advertising tool that rely on visual aesthetics to attract buyers. 
• Pinterest is one of the largest social media app which serves as a visual app for a various types of consumers who are actively seeking to look for inspirations. Consumer looking for inspiration are either in the planning phase of looking for something or they are in the consideration phase after doing their research where they are deciding the best product/service for them. Therefore, if you are a business make your Pinterest account today and reach all the potential consumers with effective relevant content which will help increase links back to your website today!
• Unlike any other social media platform where content is usually in a cluttered feed, Pinterest gives you the opportunity to create and make content that is specifically relevant to your audience. Most people using Pinterest are active pinners and are therefore more likely to engage to advertisements and be receptive to them. 
• Compared to any other social media platforms, Pinterest has the highest achieving number of active pinners that have tried new things from Pinterest ads. Therefore, Pinterest can raise awareness for your business since it has a higher number of users that have bought from business that feature their products on the app since Pinterest ads have a more effective targeting capabilities which is why many business see better results using Pinterest.​

Hopefully till now you are convinced that you need to go use Pinterest so now let me tell you how to effectively use Pinterest as a beginner:

What are pins?
Pinterest works on pinning and pins are visual bookmarks that you can save to share ideas or use for inspiration. Think of it as is basically you are making a personalized playlist for a specific music you love, like pop music. Any pin created or shared is always linked back to the original source which means anyone out there pinning your content is basically giving you free advertisement and free traffic.

How do I grow my following on Pinterest?
You should start with consistently and regularly pinning and making specific pin boards that appeal to your target audience. Make sure to link your Pinterest page on your Brand’s other social media platforms and websites so people know they can stalk you on Pinterest too.  Follow creators that fit your brand and pin from their collection to reach more similar minded consumers.

Your business has the ability to make the most of Pinterest so seize this opportunity today and go use Pinterest right now because it surely is not dead.