 By Sophia Belarmino
Why are trillion dollar companies investing in data analytics? Data analytics allows firms to understand possible outcomes by data collected. Data analysts collect data then make an educated guess on how to solve the problem. There are 2 important steps to data analysis; first you need to harness the data and secondly you need to create an outlook. Effectively harnessing data can create more opportunities for your brand. To successfully analyze the data you may need to hire employees. Before looking for data you want to create specific goals. Your specific goals may vary depending on your industry. Goals you could think about are:
Data can be directly pulled from your firm's website.An example for this is sourcing data from google analytics, though you can source data, it is prevalent to have a professional who is equipt to analyze the raw data. Some basic things when analyzing your website are traffic, bounce rate, and average session duration. Understanding data literacy is key to turning the data into opportunities. Data can help executives understand which segments and products create the most revenue. It overall helps execs make decisions. Data can also help you understand your target markets and how to harness more of the market segment Using business analytics is directly linked to business growth. You can hire a business analyst specialist to help you. But what are analytics? Analytics are a computational analysis of statistics and/or data. Hiring a skilled analytics team can take your business to the next level. Analysts take raw data and convert it to an analysis. Companies like Facebook, Google, and Apple have been doing this for years, data analytics even used in politics. Analytics helps us solve problems in our everyday world, so why not use it for your business? How can data analytics can be used to create change:
So should you use data analytics? Analytics plays an important role in making decisions that will drive growth. Data analysts are able to make predictions off of data that has been collected and analyzed. Data can consist of qualitative and quantitative information. If you are looking to expand or increase sales it is important to use data analytics. More and more companies are using business analytics to provide insights on operations, management and more. If the trillion dollar companies are using these tools then why shouldn’t you? You can find an analytics team to help you get started. Do your research and start small. You can't be successful if you don't try.
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 By Jacqueline Manivone
I do believe that Instagram ads are worth it with the right visuals. Instagram is one of the most popular social media platforms and people aimlessly scroll through peoples’ stories on Instagram therefore are unintentionally coming across ads that would be redirected to intended audiences. As a user of Instagram, the ads that I see are actually useful and worth it because I find myself clicking on things that peaked my interest. What are Instagram ads? Instagram ads are posts utilized by various businesses to better adhere to their users and audience. Ads let organizations use various techniques to publicize their label, products and services. Just like Facebook, Instagram ads occur all over the app, as well as in handlers’ timelines, stories, explore page, or suggested products. Instagram ads look just like regular posts but each time include a sponsored tag to suggest that the post is an ad. The best advertising campaigns contain compelling graphic content that peak the interest of various users. Content can be captured through high resolution professionally shot pictures or videos. Instagram ads are not just a picture of a product, the posts also contain other features like links to the website. If you are interested in utilizing Instagram’s efficient feature of ads, keep in mind that not all ads cost the same and are extremely dependent on various factors. Some rate factors may include your target audience, how competitive the market is for your company, the season, or where you want to place your ad in Instagram. The most efficient way to determine a reasonable daily or lifetime budget is to establish what works best for your company. Depending on what your desired results are for your product will determine the range you are willing to spend in order to hit the intended targets. To test out which strategy works best for you, Instagram has a method where you can spend a couple dollars a day and increase it with its parallel success. There are a variety of unique styles of promotion designs on Instagram like single picture posts, stories, videos like reels, carousel posts, explore posts, or shopping ads. The broad selection allows you the freedom and flexibility to pick and choose which marketing technique best suits your business goal. Instagram ads are worth it because they allow you to determine your intended audience through aspects like age range, location, gender, and other data gathered. By knowing your targeted audience and establishing a goal for your product will increase product engagement and sales if you utilize Instagram ads to the full extent. It is important to experiment which technique works best for your company so that you can efficiently spend your budget and work smarter not harder. The best types of Instagram ads appear seamlessly throughout users’ feeds. For example a popular strategy business’ utilize are Instagram stories. Millions of people watch their stories at all times of the day mindlessly tapping through each one. If your ad popped up in their story feed it could easily captivate users and end the boring cycle of scrolling with no purpose. Since Instagram ads appear to users who are not yet following your company account, it broadens your engagement spectrum therefore creating endless opportunities for your brand to grow. Displaying your most popular products through ads can grab the attention of potential customers without them possibly losing interest having to scroll through countless products. With ads they can see exactly what they went and press on the available link that ill take them straight to it. Although Instagram is about a decade old now, the ap is not going anywhere for a long time unlike Facebook or MySpace. People are consistently creating new accounts everyday, adding more and more to the list of potential consumers for your brand. With the right mindset, strategy, and plan, utilizing Instagram ads to your highest benefit would be as easy as breathing and before you know it your costumer engagement could sky rocket over night, you just have to be willing to try it.  By Taylor Nakaoka
The start of any businesses’ online presence can have a massive impact on its success. From the start to when any customer wants to buy your product or look at what you do, they will potentially always click on your website. There are many reasons to have a website that can increase one’s credibility, brand, SEO traffic, customer service, updates and announcements, digital marketing, and a few others that can help you and your business in so many ways. According to Forbes.com, “ One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are several providers are offering a similar service to yours. You can stand out by having a website that looks good and communicates quality informati0on to your consumers. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.” From showcasing your brand, what you can put out there to your prospective customers can show what you stand for and increase your chances of choosing you. It can set you aside from other businesses by having a clear sight of what you are trying to accomplish, showing examples of some of your clients, some portfolio work, and having reliable information about your business that is super easy to access. It is always good to check if your website is SEO ( search engine optimization), crucial for your website success. It can attract more traffic and give you more opportunities to have potential customers in the making as your pages begin making more buzz as time goes on. SEO is great because your website can be more discoverable with terms that your brand may use to interest a customer by clicking on your website. For instance, if your brand has to do everything with fitness. You would offer dieting and workout tips on your website. So keywords that would come up would be “dieting tips for losing arm weight” or “how to lose stomach fat” might have a better chance of finding articles, and therefore your brand would be considered their top choice. The power of SEO can take you by the hand. But make sure you focus on a specific audience, either getting people to join your email list. According to crazy egg.com, “ Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action”, which can teach you to make revenue. Then moving on to customer service, it is imperative because your website needs to have contact information available if someone needs assistance. Also, the updates and announcements are critical to keeping an eye out when starting up a website. It is due to the traffic on the website if someone buys something or adding to the email list. You want to make sure you keep up with everything that goes on with your website and who is on it. Overall, there are ways to boost a website, but it is crucial to start or have a website when maintaining a business at the end of the day. There are so many ways to expand your business from just having a website in the first place. It can improve your brand’s business and stay in touch with much more future cliental. Websites have become essential and the key to businesses today. So, we strongly recommend creating one if you haven’t done so already. Although it takes time to build one and get traffic going, it is worth it in the end.  By Rebecca Arendt
Business goals provide a clear direction for the company to follow, and they help in measuring progress and performance.Business objectives are predefined targets that an individual or organization aims to accomplish within a designated time frame. These objectives are typically categorized as either short-term or long-term goals. They may be broad and general in nature or concentrate on specific, quantifiable measures. Setting specific goals that are easy to track and measure is crucial for a team's progress towards achieving them. Establishing business goals is considered a best practice because they provide direction and purpose to businesses. Setting strong goals is essential for companies to achieve success, and here are some of the reasons why businesses take the time to create robust goals and the actions they take to achieve them.
In summary, setting goals is essential for both individuals and businesses. Goals provide direction and purpose and help us to measure our progress and success. Without goals, it's difficult to prioritize actions, allocate resources effectively, and keep aligned and motivated. By setting SMART goals, using SWOT, setting long and short term goals, breaking task down step by step, and tracking your progress businesses can achieve sustainable growth and thrive in an ever-changing business landscape. |