Websites why they are still important to businesses

By Taylor Nakaoka

The start of any businesses’ online presence can have a massive impact on its success. From the start to when any customer wants to buy your product or look at what you do, they will potentially always click on your website.
    There are many reasons to have a website that can increase one’s credibility, brand, SEO traffic, customer service, updates and announcements, digital marketing, and a few others that can help you and your business in so many ways. According to Forbes.com, “ One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are several providers are offering a similar service to yours. You can stand out by having a website that looks good and communicates quality informati0on to your consumers. Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.” From showcasing your brand, what you can put out there to your prospective customers can show what you stand for and increase your chances of choosing you. It can set you aside from other businesses by having a clear sight of what you are trying to accomplish, showing examples of some of your clients, some portfolio work, and having reliable information about your business that is super easy to access.
    It is always good to check if your website is SEO ( search engine optimization), crucial for your website success. It can attract more traffic and give you more opportunities to have potential customers in the making as your pages begin making more buzz as time goes on. SEO is great because your website can be more discoverable with terms that your brand may use to interest a customer by clicking on your website. For instance, if your brand has to do everything with fitness. You would offer dieting and workout tips on your website. So keywords that would come up would be “dieting tips for losing arm weight” or “how to lose stomach fat” might have a better chance of finding articles, and therefore your brand would be considered their top choice. The power of SEO can take you by the hand. But make sure you focus on a specific audience, either getting people to join your email list. According to crazy egg.com, “ Learning how to optimize your website for conversions requires an understanding of the user experience. Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action”, which can teach you to make revenue.
    Then moving on to customer service, it is imperative because your website needs to have contact information available if someone needs assistance. Also, the updates and announcements are critical to keeping an eye out when starting up a website. It is due to the traffic on the website if someone buys something or adding to the email list. You want to make sure you keep up with everything that goes on with your website and who is on it.
    Overall, there are ways to boost a website, but it is crucial to start or have a website when maintaining a business at the end of the day. There are so many ways to expand your business from just having a website in the first place. It can improve your brand’s business and stay in touch with much more future cliental. Websites have become essential and the key to businesses today. So, we strongly recommend creating one if you haven’t done so already. Although it takes time to build one and get traffic going, it is worth it in the end.