By Sophia Belarmino
A website acts as a face to a company, it provides insight to who your brand is. Every website should promote everything about the firm, the mission, the values, and the services plus goods. In the modern age it is important for firms to have a well developed site, this helps increase popularity, and helps maintain a presence in the competitive world. If your website is not meeting your target market nor goals it might be time to redesign.
How do you know it's time to redesign?
Analyze your site, look at the analytics, the aesthetics, including the layout and design. Not only check your site on a desktop but also analyze your site on mobile devices. Ask yourself questions. Are visitors converting into leads? Has your brand changed? Is your site user friendly? Is it hard to navigate? These questions will help you decide whether it’s time to redesign.
When navigating redesigning your website you need to keep in mind what’s important. Optimizing your site for mobile visitors is key, approximately half of site visitors are using their mobile devices. When developing you want to have a proper hierarchical design. More important pages should be easier to locate compared to pages that have less importance. This will help with making your site user friendly. You may want to set up your website according to your industry, looking at competing sites may give you a better outlook. Consider what implications could be made from your site, get multiple people’s input. Having a pleasing clean aesthetic may help retain visitors. We all make decisions on visual cues, where to eat, or which hotel to pick. Anything visually appealing has more chance of gaining attention. If you struggle creating and designing a website it is advised that you invest in getting professional help. A website should be an investment, it is the biggest platform for your business.
There are many benefits to redesigning, that may drive your decision. You can create a cohesive brand identity. If you have not updated your site in a while, your brand’s identity has changed. Maybe you changed your mission, added new services, or simply have a new look. All of the changes you may have made need to be reflected on your website. Having cohesivity helps with brand awareness and brand identity. A second benefit to redesign is having refreshed content, and creating a new strategy. Revamping your site allows you to create new, refreshing everything. Most importantly it gives you a chance to optimize your site experience, including improving SEO, site performance, and user navigation.
Overall there are many benefits to revamping your site. Analyze your site beforehand, create an idea, and practice your designs. If you need help, do research, look at other websites, and figure out what is best for your business. There are resources that can be useful too, you may look into hiring a web designer. Maintaining and upkeep your site is crucial in a competitive atmosphere, and can lead to business growth. Discuss with colleagues, consider the outcomes then decide if it is time to redesign.
By Natalie Starr
Instagram is constantly making changes to add new features in order to help businesses and users with their brands. There is almost one new feature being added every week, making it hard to keep up with all the updates. If you want to keep your business account growing and trending, it’s important to be aware of new features and when to best implement them into your social media strategy.
A key element you want to focus on that Instagram has incorporated is Reels. Reels are short 15 - 90 second clips of video and audio that get put on a discoverable feed on both the Reel section and Explore page on Instagram. Reels are a great way for brand awareness and can significantly grow your social following. By posting Reels, your chance of being on the Explore page is significantly higher than just posting a photo or story. Reels are different from stories, in that they don’t disappear after 24 hours, they stay up until the creator decides to delete them. The Instagram algorithm has completely changed and has put Reels as the highlight feature. Reels is the one feature that can reach an endless amount of people and reach high engagement with other users quickly.
It is essential to use Reels as a way to grow your business and it’s not too hard to manage! One way to optimize your Reel is to include relevant hashtags. Using hashtags that align with the topic of your Reel will help you reach your target audience. In addition, you want to use a trending audio sound that can go along with your Reel. By using a trending audio sound, it is likely your Reel will reach more people and be higher up in the feed. You also want to be sure to be consistent and post often. Instagram favors accounts that regularly post Reels, so it would work in your favor to develop a schedule to post your Reels as well as engage with other Reels. By posting consistently it also allows you to feel out your Reels and gain insight to which ones are favored and getting noticed more.
If you qualify, you actually have the chance to get paid for posting Reels! This is a new feature Instagram unlocked called Reels Play. This allows business accounts with less than a million followers in the US to get paid for the amount of plays their Reel gets. Reels Play is another way Instagram is encouraging the use of Reels from professional accounts and users.
Overall, Instagram Reels are a creative and fun way to reach and engage new users to your brand. Through the use of Reels you can grow your audience, build a relationship with customers/users, improve your brand awareness, and stay relevant in the social media world. Reels is a great way to establish and showcase your brand’s personality. With the new Instagram algorithm, you should definitely implement Reels into your social media strategy to become a successful brand and make connections with both old and new users!
By. Jacqueline Manivone
Funko Pop are tiny vinyl figures that are about four inches in height representing various celebrity characters ranging from WWE wrestlers to other personalities such as Spider Man. Their small-scale size and adorable models make them fantastic for collectors and super fans. There are other size options that range all the way to eighteen inches…go big or go home right?
Funko Pop characters are immediately identifiable because of their extremely contorted model type, portraying individuals with gigantic heads and bulging eyes. Just like other familiar brands like DC comics or Disney you will be able to recognize a Funko Pop figure when you come across one.
Comic book movies have become extremely popular with people’s fandoms increasing exponentially. With this rise in comic book culture, Funko Pop has released hundreds of new characters, along with various celebrities and pop stars since then. Whether you're a seasonal fanatic or die hard geek culture enthusiast, there is always a Funko Pop figure just for you. Characters like Rick and Morty or the Red Power Ranger demonstrates just how versatile these figures can be. Since these toys have become the new mainstream fascination, Funko Pop figures can be found anywhere and everywhere, being sold from places like Amazon or online sites like MDMC Authentics. Buying hundreds of Funko Pops or even thousands are definitely worth collecting. Whether you are a devoted collector or just can’t get enough of how cute they are, Funko Pop Vinyls do provide a great investing prospect.
Funko Pop Vinyls are hot on the collector’s list because opening the display box does not decrease its value, unlike other toy’s values that literally plummet once you even look at it. Their boxes are not sealed therefore you can easily access your figure and place it in and out of the box at your convenience. Although it is hard to predict which ones will become popular due to these figures being inclusive yet exclusive at the same time, some Pop Vinyls are manufactured strictly for promotional uses and are bound to that corporation or experience, making them limited editions. Due to the virtue of exclusivity, more and more people will want what not everyone can have and it is best once you get your hands on one to never let it go until it increases in value. Besides the financial aspect of Funko Pop Vinyls, these figures are also popular among fans due to the sentimental side of them. These toys represent characters that people grew up with or have inspired them throughout their life, owning a figure would create a sense of nostalgia. The act of remaining interested in something that seems so childish when you are expected to grow out of it keeps your heart light. Buying Funko Pop Vinyls also demonstrate a loyalty to various universes that exist within DC, Marvel, Disney, etc. To those who do not understand the obsession, collecting these figures would just seem like a huge waste of money but to people who appreciate their true value know the real significance they hold. Funk Pop collectors are always kept on their toes and wanting more because you never know which figure they will release next. What makes collecting Funko Pop Vinyls individualistic, is that everyone’s collection holds various figures that are all figures that they enjoy and are valuable to them, making it seem very personal. The community among other collectors and Funko Pop lovers also creates a sense of belonging with bridges to meet more people that are interested in the same thing as you.
By. Jacqueline Manivone
The power of email can be an extremely effective channel with larger accessibility than social media channels like Instagram or Facebook for example. People may not be completely aware of how the emails coming straight to their inbox are directly personalized to them based on the data they contribute to user studies. Everyone’s email patterns and activities are evaluated from the moment each message hits their inbox. Due to the data being analyzed specifically for each user, email marketing lets you create a link between your advertising networks for an interconnected and efficient way to satisfy your consumer's needs. For example, you can generate tailored and custom experiences to increase brand engagement for both new and loyal customers. Based on what your customers interact with in your company’s emails also allows you to track and gage what works best and attracts more customers.
Not only is email marketing successful, but it is also completely affordable. Especially for small or start-up companies, paid print or digital advertising prices can be extremely steep, sky rocketing to prices of thousands and tens of thousands of dollars and making email campaigns seem more cost-effective. Developing a powerful email marketing tactic facilitates pathways for you to achieve and connect with your intended audience in a customized method and boost sales at an affordable cost. Just like other social media platforms, the utilization of email is also updating and changing to maintain its ability to offer your company the capability to connect with consumers simpler than ever.
Emails marketing keeps your clients informed. Due to the emails being easily accessible on buyer’s mobile devices, consumers have the freedom of checking their email inbox when it is convenient for them, giving them a sense that you are thinking of them. A simple email subject line stating: “We thought you to receive our special deal!” or “Here’s what you missed while you were gone!” can go a long way. These types of emails will feel personal and will feel meaningful to read, leading to an increase in engagement with your shoppers. For example, sending your customer a special offer on their birthday or letting them know that their favorite jacket is back in stock and hyperlinking it straight to where they need to go is much more effective than just notifying them to check out your website. Using simple strategies and short cuts like these will grab your customer’s attention, compel them to take action with your emails and not overlook them.
While having a customer’s email does mean they are interested in your business, this does not mean it is okay to overload them with information. That type of behavior will lead to your emails being flagged as junk and going straight into the trash. Email marketing makes sure your message is going straight to your intended audience, unlike a Facebook ad for example that may be posted for thousands of people to see but only hundreds of people actually notice it. Emails also have a broader range of audience members because not everyone may have social media, but everyone has an email. Utilizing the power of email will make sure that all generations stay involved and active, not just those who keep up with the latest social media trends. This way, your company’s brand awareness will sky rocket because your email ad is also easy to send to other people your client’s may think are interested bringing more traffic to your website. In the short answer: yes, email marketing should be important to you and your clients.
Well it's been a minute since I, Martha D. Staab, sat down to write a blog. I have to give it to my team who has been writing content for this site. We have more coming I promise but It takes something truly triggering for me to get mad to write my thoughts out and put them out so publicly. So brace yourselves, grab some tea and a snack because I'm about to go in.
So the other day my significant other and I are chilling on the couch and decided to call up a relative. We keep things to a minimum when it comes to life events because we don't want to sound like were bragging or we know they wont understand our life or business and I have noticed this with a lot of family members I downplay a lot of my life for the sake of other peoples feelings. We were running out of things to talk about but my significant other mentioned to this person I was going on vacation soon. The response was "Oh she must have a lot of vacation time saved up for a trip like that..." we paused the phone and I stupidly said "Oh they don't know I started my business... just tell them.
The phone is then unpaused and my significant other says "Well actually, Martha owns her own business now... she has for 3 years, she's a marketing contractor for business who need that type of help."
The person on the phone changed the subject to something else and eventually the call ended. I legit was super upset by this because wow, 3 years into this journey and people are still pretending what I do doesn't matter. As of late my travel schedule ramped up and I have been ping ponging around the country and honestly I love it. I love being able to go to all these places, make memories, take my work with me and make a dent in business.
Coming off one of my trips I've had people I know make sly remarks like " Well I guess business is good..."
Yeah it is.
I've sat here for 3 years and I have watched people I know not support me in a way I thought they would. From liking my content, sharing or even showing an interest. People I have known for years, decades. I would be lying if I said this wasn't hurtful but it is and I had to really understand why I was getting no response for all the work I was doing. I had to do a deep dive into the psyche of people.
So in order to understand people I have to go back to my own father. He was born in the 50s and when I was going to college he told me to get a good job, get a retirement, put in your 20 years and if you were young enough the first time you could get another retirement. I was taught early on to go after this career model and I did for a while until I decided to go out on my own and call my own shots. Now a lot of that old school thinking is what trips people up. It took my mom a good while to understand that I was legit working when she came and spent a few months with me. When she saw me from sun up to late at night in front of my laptop putting in the work she understood more to my business and what I was doing. From zoom meetings to stressed out days she saw first hand that this was like no 9-5 job because I never clocked out. Phones ringing at random times, conversations with clients, she understood.
But those who aren't looking, or are just assuming, they assume I'm over here selling Herbalife, Mary Kay make up or worse, selling all my family and friends into a pyramid scheme. I do not do Multi-Level marketing!!!!
The problem is, the things entrepreneurs are striving and achieving for is a life that is not known to the baby boomer age. See this generation figured out with the help of technology that achieving a work-life balance is possible. The 9-5 model is not the end all be all. So when people can achieve gathering as much of a salary at home and they would at a 9-5 it's baffling to those older people. That and we're in the process of breaking those ancestral curses. We are well on our way to hitting the glass ceilings we were never suppose to hit.
Another reason people don't support is because they are assholes. Look when you are doing a brand new thing that people haven't seen be done before of course they are going to watch you like a hawk. It makes sense why our metrics for views is high but our engagement is low. People watch, people stay in the darkness just waiting for you to fuck up.
I've been asked why I hold my grudges and keep them near me. The answer is simple, it's my gasoline to keep me going. Like Pitbull says he loves his haters because If you have haters that means you're doing something right.
So for all you fellow entrepreneurs out there here is my word of advice:
1. Blast your business everywhere... people are watching.
2. Don't give a fuck about other people. I stopped caring a while ago but every now and then it gets under my skin.
3. Be unapologetically yourself
4. Your voice is your currency.
I hope this helps you on your journey.
By: Madeleine Pinomesa
Since the start of YouTube, it has transformed from a small video streaming platform to a large service influencing popular culture, internet trends, and creating multimillionaire celebrities. These successes have allowed YouTube and its users to flourish, but many new, eager YouTubers make multiple mistakes while starting their page. Each of these various mistakes made by new YouTubers can be improved and fixed if the content is optimized to meet the expectations of the target market, audience, or any user, but it is necessary to recognize that success and popularity only come if beginners are aware of what to avoid.
1. Diverse Content
When new Youtubers begin their channels, they often reach farther than they are capable of achieving. It is important to understand that you will not reach everyone with your videos, so it is better to choose one topic to home in on to gain more subscribers. By doing this, people will want to subscribe to your channel, and they will continue to come back due to the consistent content.
2. Unrealistic Niche
Another mistake that new YouTubers often make is picking a niche that is not realistic for their lifestyle. Yes, people want to see the fun and extravagant content, but as a creator, you must take into consideration how expensive and time-consuming specific niches can be. This is also super important to acknowledge when first beginning a new YouTube channel because if your niche keeps changing it will make it harder to keep current subscribers or gain more in the future.
3. Imitating Other Creators
Imitating other creators can be another mistake. Imitating other creators can seem like it is helping you in the beginning, but instead, it will make things harder. The person that you might be trying to imitate already has its subscribers and followers who love their content, so why would they want to follow a copy of that content? If someone else has created successful content for years and has gained a huge fan base, it will be harder for you to succeed with that specific crowd. Instead, find something special for you. This allows you to gain a fan base that is truly interested in watching the content created by you.
4. Inconsistency and Posting when Convenient
The fourth mistake is inconsistency and only posting when it is convenient to you. Once you have successfully found a niche that will work with you and your lifestyle, it is important to continuously post that content to keep subscribers and other users engaged. This will make you and your YouTube page more reliable, which is important for starting a new YouTube or maintaining an already existing YouTube. This will be easy for you as a creator if you are truly interested in your niche and the content being created.
5. Unsearchable Titles
The final mistake that is made by new YouTubers is creating unsearchable titles on their videos. Some people might think that detailed and intuitive titles can make them look more “appealing” or even “smarter,” but that is not realistic. Users prefer easy language when they are scrolling on the app because it shows them exactly what they are looking for. This helps simplify the process for your target market, audience, or any user to find the exact content that will benefit them.
In summary, remember to acknowledge all the mistakes that can come from starting a new YouTube page because it will benefit you in the long run. Also, if you are starting a new YouTube channel, it is important to find a specific niche that can last you a lifetime. Creating content will continue to become more fun when you see an increase of subscribers, viewers, likes, or comments for something that you love doing.
By: Madeleine Pinomesa
Social media marketing is “the practice of using social media channels to sell or promote a brand, product, or service.” Social media marketing is most effective when there is a plan that aligns with the audience’s interest to help know what to post and how to post social media content. The social media plans are strategies used to strengthen the overall profile and successfully promote a brand, product, or service, so when social media platforms use these plans and resources to their full potential, brand awareness will increase as well as customers and many other things. It is important to understand how significant social media is for all businesses, so multiple concepts need to be considered and incorporated into the social media marketing plan of what is posted.
The first thing that needs to be clearly understood when making a social media plan is to establish a realistic starting point, and this can be accomplished through a SWOT analysis. By creating a SWOT analysis, the business gains a better understanding of the marketing environment by determining the strengths, weaknesses, opportunities, and threats of the company. Knowing the strengths, weaknesses, opportunities, and threats of a company creates a base that all social media can then be built off. This also allows business owners to recognize the key concepts that will allow their company to strive on different social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, among many others. Following the SWOT analysis, business owners will recognize who they are targeting and learn to create content that will resonate well with that target market. Objectives can then be made concerning the information collected from the SWOT analysis and target market. Objectives help a business define its goals and the intentions of its social media marketing. Objectives are one of the biggest parts of a marketing plan because they position a company in the right direction and allow for successful outcomes since decisions are based on the company’s best interest when they are specific, measurable, achievable, relevant, and time-based.
With these three main concepts in mind, social media planning becomes more compelling and engaging for the audience. It also allows business owners to resonate well with at least one social media platform that communicates through photos, videos, polls, user-generated content, blog posts, and endless other content. It is necessary to take advantage of these tools, work with all parts of the social media plan, and include the audience’s interests to establish a constant and strong company brand that can be represented through social media.
Although these few concepts are necessary for social media success, it is also important to find ways to maximize your reach to create long-lasting content and then continue to advance your social media marketing plan. For example, when following these social media marketing steps, remain constant with your company motto and message, be authentic to your company’s mission and brand values through organic and original content, like, comment, and share content that resonates with your brand, create engaging social media posts. These are a few examples are of ideas that can be posted in your social media marketing plan, but there are always more ways to engage with customers, increase brand awareness, and continuously add to your plan if you have a starting base for your company. Social media marketing plans might not always seem important, but they will allow a business to see where they are at, where they want to be in the future, and how they can get there, so do not give up if you feel like you are not accomplishing anything or getting immediate results.
Don't be afraid to get started and get to posting. Keep your content flowing and test what works and what doesn't work. Just remember, enjoy the process.
By: Ayushi Shah
Pinterest is a social media platform which acts as an online visual pinboard. From recipes to aesthetic room décor ideas or wallpapers, Pinterest has it all. Just search up what you need. This social media platform helps you create the prefect board for anything by pinning what you want and letting you share your creations with the world.
Do not sleep on the power Pinterest holds especially all the marketers out there you need to use Pinterest. Let me tell you why:
What are pins?
Pinterest works on pinning and pins are visual bookmarks that you can save to share ideas or use for inspiration. Think of it as is basically you are making a personalized playlist for a specific music you love, like pop music. Any pin created or shared is always linked back to the original source which means anyone out there pinning your content is basically giving you free advertisement and free traffic.
How do I grow my following on Pinterest?
You should start with consistently and regularly pinning and making specific pin boards that appeal to your target audience. Make sure to link your Pinterest page on your Brand’s other social media platforms and websites so people know they can stalk you on Pinterest too. Follow creators that fit your brand and pin from their collection to reach more similar minded consumers.
Your business has the ability to make the most of Pinterest so seize this opportunity today and go use Pinterest right now because it surely is not dead.
By: Joshua Tecson
Generally, Facebook advertising is still worth the investment. To begin one of the best parts about Facebook advertising is custom-targeted audience. This feature essentials works like how targeting marketing would work. You would be able to customize who you run your advertisement to. In addition, the amount of users on this platform is about 1.79 Billion active users monthly therefore you will reach maximum visibility at a lower cost. Also, this app gives easier access for people to have a “voice”. This means word of mouth is part of the advertisement on Facebook. If you have a good product/service more people will talk about it on this platform. It is also worth it because Facebook is also still growing. Let’s see how some of the features they added within the last four to five years. Some features include live video, shopping tabs, events, etc. This platform will always be growing. Another great reason as to why Facebook advertisement is still great to use is the analytics. The analytics they provide is real time, so you would be able to get results extremely fast.
Let’s break down a few of the pricing when using Facebook advertising.
The best types of companies to use Facebook advertising would include small businesses and tech companies. To start we will talk about the tech companies. The reason tech companies would benefit using Facebook ads is the fact that they are also a tech company. You would have the same infrastructure to work with. Something new always comes out with tech therefore they must reach a bigger target market. Small business companies would also benefit from using Facebook advertising because of a few things. The first would be how they can control the prices they want to spend running an advertisement. The second is how they can customize their advertisement to their liking. Some examples I will be using that small businesses use include: giveaways, free classes, discounts, and social proofs. As I mentioned it is easy to do giveaways in these ads because of how easy it is to interact with the market. Free classes are also easy to promote because who doesn’t like free things? By offering these free classes you get your inhouse business in circulation. Discounts is also a way to do an ad with the same reason as offering free classes. Everyone loves to have a good deal. Lastly, social proof is one way to run an ad. Social proof is good because this validates your business/service. By validating yourself you essentially say that you are good at what you do.
Some things to consider when using Facebook ads. One, even though it reaches a big audience, is that the audience you are looking for? Looking at Facebook user, the younger audience seems to decline. Now a days if you ask a young person if they have a Facebook, they will most likely say “yes but I don’t use it”. The last bad thing you should consider is how some people are hesitant when looking into Facebook because some things might look like a scam. Overall, Facebook gives promotors a different outlook when it comes to advertising. It will depend on preference of a company if they choose to go this route.
By: Joshua Tecson
It is important to have great creative content for any type of business. The main purpose of making content is to grab the audience and to pull them in with whatever product or service you plan to offer. Brand recognition is very important and relates to creating creative content. You want your market to be able to associated those two together. Really good content makes traffic for any business. The more traffic you have the more likely you will get business. Another pro to having really good content is that customer of all target markets will always have you at the back of their minds. By having your content in the back of their minds, the brand will be passively be with them. Great content will also lead to some sort of validation to the customers. That validation will get them to buy your product or service, and will validate their decision. Creative content is very important because to start off it builds trust with the customer. You want your product to say “hey we are so good; you can trust we will be a great purchase.” If you were able to be consistent with creative post, the company will be able to standout. As I briefly mentioned about, great content also leads to brand recognition- the ultimate goal. For example, if you were able to come up with an extremely creative commercial, every time someone sees that commercial, they will already think of your product or service. This can also work with other forms of creation such as posters. Your poster will be recognizable in the distance. Creative content will also establish that you are an expert at the product or service. By being an expert, you will look more trustworthy.
Let’s think of ways on how to be creative. The first thing you must do is brainstorm. By brainstorming you will be able to gather up all the creative ideas and go from there. Once you have a creative idea, it is time to put it into action. Things to consider are how will you stand out and what are your competitors doing. If you are able to stand out you will be able to be more recognizable. Also, keep in mind of what your competitors are doing, see how they are standing out. By keeping your surroundings in mind, you will be able to see what works and what didn’t work. Another thing to consider with being creative is to be trendy (current). For example, TikTok is currently one of the trendiest apps, it would be smart to consider making your content on that app (more audience). To be creative, you must also look at your target audience and how your good or service relates to them. Try to relate your content to those target audience. You wouldn’t want to confusing to your target audience. If you are able to link everything together then you should have some really good content.
Let’s briefly talk about as to what will happen if you don’t produce creative content. For starters, your product or service will become generic. At this point you will just end up blending into the crowd. Also, if you aren’t creative you will look like a copy company and never leading in creativity. Lasty, you will always look unmemorable. Once this happens it will be difficult to grab the target market.
Creating creative content is becoming harder because it seems like everything has been done. Once you showcase that one creative content you will be remembered forever. Creativity is one of the most important things to think about with creating content as it directly relates to brand recognition.
At MDMC Entertainment. we are lovers of all things pop culture, marketing and bringing them together to create a buzz that all clients desire and deserve!