By: Madeleine Pinomesa
Social media marketing is “the practice of using social media channels to sell or promote a brand, product, or service.” Social media marketing is most effective when there is a plan that aligns with the audience’s interest to help know what to post and how to post social media content. The social media plans are strategies used to strengthen the overall profile and successfully promote a brand, product, or service, so when social media platforms use these plans and resources to their full potential, brand awareness will increase as well as customers and many other things. It is important to understand how significant social media is for all businesses, so multiple concepts need to be considered and incorporated into the social media marketing plan of what is posted.
The first thing that needs to be clearly understood when making a social media plan is to establish a realistic starting point, and this can be accomplished through a SWOT analysis. By creating a SWOT analysis, the business gains a better understanding of the marketing environment by determining the strengths, weaknesses, opportunities, and threats of the company. Knowing the strengths, weaknesses, opportunities, and threats of a company creates a base that all social media can then be built off. This also allows business owners to recognize the key concepts that will allow their company to strive on different social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, among many others. Following the SWOT analysis, business owners will recognize who they are targeting and learn to create content that will resonate well with that target market. Objectives can then be made concerning the information collected from the SWOT analysis and target market. Objectives help a business define its goals and the intentions of its social media marketing. Objectives are one of the biggest parts of a marketing plan because they position a company in the right direction and allow for successful outcomes since decisions are based on the company’s best interest when they are specific, measurable, achievable, relevant, and time-based.
With these three main concepts in mind, social media planning becomes more compelling and engaging for the audience. It also allows business owners to resonate well with at least one social media platform that communicates through photos, videos, polls, user-generated content, blog posts, and endless other content. It is necessary to take advantage of these tools, work with all parts of the social media plan, and include the audience’s interests to establish a constant and strong company brand that can be represented through social media.
Although these few concepts are necessary for social media success, it is also important to find ways to maximize your reach to create long-lasting content and then continue to advance your social media marketing plan. For example, when following these social media marketing steps, remain constant with your company motto and message, be authentic to your company’s mission and brand values through organic and original content, like, comment, and share content that resonates with your brand, create engaging social media posts. These are a few examples are of ideas that can be posted in your social media marketing plan, but there are always more ways to engage with customers, increase brand awareness, and continuously add to your plan if you have a starting base for your company. Social media marketing plans might not always seem important, but they will allow a business to see where they are at, where they want to be in the future, and how they can get there, so do not give up if you feel like you are not accomplishing anything or getting immediate results.
Don't be afraid to get started and get to posting. Keep your content flowing and test what works and what doesn't work. Just remember, enjoy the process.
By: Ayushi Shah
Pinterest is a social media platform which acts as an online visual pinboard. From recipes to aesthetic room décor ideas or wallpapers, Pinterest has it all. Just search up what you need. This social media platform helps you create the prefect board for anything by pinning what you want and letting you share your creations with the world.
Do not sleep on the power Pinterest holds especially all the marketers out there you need to use Pinterest. Let me tell you why:
What are pins?
Pinterest works on pinning and pins are visual bookmarks that you can save to share ideas or use for inspiration. Think of it as is basically you are making a personalized playlist for a specific music you love, like pop music. Any pin created or shared is always linked back to the original source which means anyone out there pinning your content is basically giving you free advertisement and free traffic.
How do I grow my following on Pinterest?
You should start with consistently and regularly pinning and making specific pin boards that appeal to your target audience. Make sure to link your Pinterest page on your Brand’s other social media platforms and websites so people know they can stalk you on Pinterest too. Follow creators that fit your brand and pin from their collection to reach more similar minded consumers.
Your business has the ability to make the most of Pinterest so seize this opportunity today and go use Pinterest right now because it surely is not dead.
By: Joshua Tecson
Generally, Facebook advertising is still worth the investment. To begin one of the best parts about Facebook advertising is custom-targeted audience. This feature essentials works like how targeting marketing would work. You would be able to customize who you run your advertisement to. In addition, the amount of users on this platform is about 1.79 Billion active users monthly therefore you will reach maximum visibility at a lower cost. Also, this app gives easier access for people to have a “voice”. This means word of mouth is part of the advertisement on Facebook. If you have a good product/service more people will talk about it on this platform. It is also worth it because Facebook is also still growing. Let’s see how some of the features they added within the last four to five years. Some features include live video, shopping tabs, events, etc. This platform will always be growing. Another great reason as to why Facebook advertisement is still great to use is the analytics. The analytics they provide is real time, so you would be able to get results extremely fast.
Let’s break down a few of the pricing when using Facebook advertising.
The best types of companies to use Facebook advertising would include small businesses and tech companies. To start we will talk about the tech companies. The reason tech companies would benefit using Facebook ads is the fact that they are also a tech company. You would have the same infrastructure to work with. Something new always comes out with tech therefore they must reach a bigger target market. Small business companies would also benefit from using Facebook advertising because of a few things. The first would be how they can control the prices they want to spend running an advertisement. The second is how they can customize their advertisement to their liking. Some examples I will be using that small businesses use include: giveaways, free classes, discounts, and social proofs. As I mentioned it is easy to do giveaways in these ads because of how easy it is to interact with the market. Free classes are also easy to promote because who doesn’t like free things? By offering these free classes you get your inhouse business in circulation. Discounts is also a way to do an ad with the same reason as offering free classes. Everyone loves to have a good deal. Lastly, social proof is one way to run an ad. Social proof is good because this validates your business/service. By validating yourself you essentially say that you are good at what you do.
Some things to consider when using Facebook ads. One, even though it reaches a big audience, is that the audience you are looking for? Looking at Facebook user, the younger audience seems to decline. Now a days if you ask a young person if they have a Facebook, they will most likely say “yes but I don’t use it”. The last bad thing you should consider is how some people are hesitant when looking into Facebook because some things might look like a scam. Overall, Facebook gives promotors a different outlook when it comes to advertising. It will depend on preference of a company if they choose to go this route.
By: Joshua Tecson
It is important to have great creative content for any type of business. The main purpose of making content is to grab the audience and to pull them in with whatever product or service you plan to offer. Brand recognition is very important and relates to creating creative content. You want your market to be able to associated those two together. Really good content makes traffic for any business. The more traffic you have the more likely you will get business. Another pro to having really good content is that customer of all target markets will always have you at the back of their minds. By having your content in the back of their minds, the brand will be passively be with them. Great content will also lead to some sort of validation to the customers. That validation will get them to buy your product or service, and will validate their decision. Creative content is very important because to start off it builds trust with the customer. You want your product to say “hey we are so good; you can trust we will be a great purchase.” If you were able to be consistent with creative post, the company will be able to standout. As I briefly mentioned about, great content also leads to brand recognition- the ultimate goal. For example, if you were able to come up with an extremely creative commercial, every time someone sees that commercial, they will already think of your product or service. This can also work with other forms of creation such as posters. Your poster will be recognizable in the distance. Creative content will also establish that you are an expert at the product or service. By being an expert, you will look more trustworthy.
Let’s think of ways on how to be creative. The first thing you must do is brainstorm. By brainstorming you will be able to gather up all the creative ideas and go from there. Once you have a creative idea, it is time to put it into action. Things to consider are how will you stand out and what are your competitors doing. If you are able to stand out you will be able to be more recognizable. Also, keep in mind of what your competitors are doing, see how they are standing out. By keeping your surroundings in mind, you will be able to see what works and what didn’t work. Another thing to consider with being creative is to be trendy (current). For example, TikTok is currently one of the trendiest apps, it would be smart to consider making your content on that app (more audience). To be creative, you must also look at your target audience and how your good or service relates to them. Try to relate your content to those target audience. You wouldn’t want to confusing to your target audience. If you are able to link everything together then you should have some really good content.
Let’s briefly talk about as to what will happen if you don’t produce creative content. For starters, your product or service will become generic. At this point you will just end up blending into the crowd. Also, if you aren’t creative you will look like a copy company and never leading in creativity. Lasty, you will always look unmemorable. Once this happens it will be difficult to grab the target market.
Creating creative content is becoming harder because it seems like everything has been done. Once you showcase that one creative content you will be remembered forever. Creativity is one of the most important things to think about with creating content as it directly relates to brand recognition.
By: Joshua Tecson
One of the biggest advancements and trends we currently have in marketing is teaming up with an influencer to promote a business or product. How influencers work is basically you pay them an x amount and they will promote your product on whatever social media they use. Depending on the follower count the cost per post varies. Here is a small breakdown on cost per influencer depending on follower count for Instagram
One of the biggest pros is that it is easy to connect with a certain target market. A good example of this would be if you wanted to get a tech item/business promoted you would reach out to a tech influencer. Finding an influencer is extremely easy, just pick the platform you want and search for keywords. That will then guide you to different influencers. Another pro is that having influencers builds trust and credibility with your audience. When it comes to people some of them feel as though they are connected to the influencers (In some cases role models). By connecting your brand to them, you are instantly connecting your brand to those people. Depending on how you go about it when doing influencer marketing- it could be less expensive. In addition, the “post” on a platform last forever. If you pay an influencer for a post shoutout, years later that post will still be there. Influencers are also great for startup companies; in some situations, you’ll only be working with one person and that is the influencer. You could compare this if you were to go with a marketing agency, you would have to interact with lots of different people. Lastly, word of mouth is a lot easier since a social platform is of course social.
Now we will talk about the cons. The first is a potential con, since the influencer is tied to your brand, if they do something bad in the public eye your image could be affected. The connection between your brand and the influencer will be dependent on one another. Another potential con is the simple fact that some influencers are hard to work with no matter their status within the social platform. In some cases we hear that the influencer is a big diva. Another con would be how influential are some of these influencers? We can argue that this is a pro as mention above but it can also be a con in some cases. Also with relation to how influential a person is, are all their followers even real? Some of the follower accounts could just be ghost accounts. In addition, another con would be are the influencers able to cross platform? When I say cross platform, some influencers have a bigger following in different social media sites. I took the liberty of checking some TikTok influencers, and in some cases their follower numbers are significantly higher in TikTok compared to their other sites. Cost would be a lot more as you would have to spend more on influencers if you want to be heard on more social media platforms. The last con is results don’t happen overnight. Depending on the influencer, the results might have to take awhile for it to show (Numbers wise).
By: Joshua Tecson
Due to the extreme popularity of TikTok, with the current number of users on this app to be north of 1 billion worldwide. We now get to see other social media apps make their own versions. Instagram’s version of this would be the Reels. Reels are 15 to 30 second videos intended to give the viewer a taste of the makers creativity. Being able to make Reels is a great way to market your business or product. The nice thing about Instagram’s version is that they do not limit themselves to that specific type of videos. You are able to link whatever you are promoting to the Reels.
Some of the creative things you can do with a Reel Include:
Reels don’t always have to be simple. Imagine having a professional video-editor/videographer to work with. You can then make reels even more complex and use that to your advantage. The possibilities of Reels are endless and we end up seeing some great content. Let’s talk about the wide spectrum of reels I found and caught my eye in my recommended. Some of the topics that caught my eye were fashion and dog tricks. As we can see Reels are endless and can catch anyone’s eye. A quick summary of the fashion Reel was an influencer showcasing all the clothes she bought from a company. In this situation this was free advertising for the company. Such a simple video reached out to so many people. Reels provide an easy opportunity for any beginner or pro look into the marketing department. This is also a great way to showcase small businesses, as all you really need is an Instagram account and a few hours to master making good quality Reels. This could be the next thing for marketing as it is a fun way to get the audience attached to the content you are promoting.
By: Joshua Tecson
Clubhouse is another social app for iPhone but with a creative twist. Think of it as an exclusive zoom, podcast, Tedtalk combined. The app has a bunch of individual rooms where you can listen in on conversation regarding anything from Life, Sports, and Business. The hype with Clubhouse is that it is one giant exclusive conversation, where only the select few can join in. The app has a two-part exclusivity aspect with it being invite-only and being only for iPhone users. Since this app is invite-only, it makes it harder for people to join. Having the app as invite-only could provide both positives and negatives. Let us talk about the negatives about the app being invite-only. The first negative is that it limits the number of users thus keeping your user count to a small percentage. The second negative is that people who do have the invites are selling them at ridiculous prices, we see people spend as high as $200 to get access to the app. Let us now talk about the positives about it being invite-only. The first positive is the fact that it is exclusive, everyone wants to feel exclusive as they get that warm fuzzy feeling inside. The second positive is that everyone who is a user is passionate and serious with whatever conversation they are listening too. The downside to other listening platforms is that its hard for people to interact with one another. Clubhouse does an excellent job at separating casual listeners to diehard listeners of any subject. By having only serious listeners, it makes it easier to market yourself and potentially find business.
Shall we now talk about the app itself? Clubhouse is pretty user friendly to where anyone can pick it up and get the hang of it. As a user you can either join in and listen to a conversation or even host a conversation yourself. The app also allows multiple main speakers in each room, this is where the feeling of it being a podcast comes into play. As I mentioned this app has a zoom like feel to where if you had a question you can use a raised hand feature to get called on, then you can talk and everyone can hear you out. The one big downside to the overall app is the abundance of recording options. This is a big con as a lot of users like to relisten to conversations they were really interested in. In addition, sometimes is hard for listeners to keep up with a conversation and having a playback option would increase the understandings for any users. Let’s highlight the fact that this app is also iPhone ONLY, being exclusive is one thing that makes sense but having it only with one platform puts them in a giant disadvantage. Tech markets in other countries prefer android devices (Samsung). Getting into the android market is a must before a different app developer decides to use this app as a stepping stone. Clubhouse could then see a spike in interest within the foreign markets.
An aspect that contributes to the hype of this app was the timing of its release. This app came out in April 2020, what was happening around the world? Covid-19 prevented people from going to conferences to listen to their favorite speakers. Clubhouse was a little app that helped brought likeminded people together. It made listening to public speakers more accessible yet exclusive. The overall hype of this app is the exclusivity and how people in the industry are cosigning this app. We see big names like Elon Musk mentioning this app. This app so much potential to dominate its target market as it has a good mix of exclusivity and diversity.
COVID-19 took over our personal lives and businesses of business owners in a way that no one could have ever imaged. Everything from solo-preneurs, small businesses and even larger companies in numerous industries have been hit. Other businesses have had to cut back on employees or have laid them off all together.
It's not something most people expected, to wake up one day to have their lives turned around and the sad truth is it's happening to more and more people everyday.
We here at MDMC Entertainment have been helping clients formulate their statements and streamline their systems to integrate to the current times so they continue to serve clients.
As we continue to observe the business side of things, the entertainment side has completely halted. As we had several shows lined up most of those are now postponed or canceled. When things turn upside down we like to see how others respond to crisis because there is something to learn how people and organizations deal with specific crisis's.
The Comic Con world has been scrambling as the March and April comic cons canceled or postponed I see promoters acting desperate to make sure their show goes on. There is nothing wrong with it these people are entrepreneurs making sure they don't lose money and are securing the livelihood of those surrounding them.
We are currently in the most uncertain times because we don't really know what's going to happen a month from now much less 6 months from now.
The problem promoters aren’t seeing is that even though they get their show rescheduled like the March and April shows are being moved to June or August. Let's line up the issues here:
1. Even if the show gets rescheduled, who is going to be able to afford to go to a show? A lot of people are going through hardships, even with a stimulus check coming through via the government, most people are catching up on bills and getting their lives back to normal. A con is the last thing they are thinking about.
2. Scheduling to June is probably too soon considering we are all playing this out week by week. It's ambitious but at the same time people will be rebuilding their lives first before they show up at a show.
3. Moving to August sounds ideal however there are several problems with this solution. As COVID-19 hit every industry even Hollywood filming on all shows and movies have been halted. A lot of comic cons that have high tier talent will risk the possibility of having those people cancel. If the talent is currently filming the filming contract will always over power a comic con contract. Since the filming of shows stopped in March, a lot of season finales hadn't finished filming. The second a studio can jump back into film they are going to do it. August is the prime time for any all filming so your guest list at your show could be sparse depending on the type of show.
Some shows have flat out canceled with no sign of a future date. Other shows have poorly managed refunds. While some promoters are eager to make it right some have dropped the ball.
Another factor to consider is that a lot of these comic cons are held in convention centers. AS of right now convention centers across the country have been converted to makes-shift hospitals. At the moment the San Diego Convention Center is housing the homeless population and the Javits center is now a hospital. Now you have to keep in mind the cleaning process of these places and how would we know it's COVID free?
Medical experts are already predicting the second wave of this virus that will hit in the August/Fall time frame. It's not certain but it's possible. Again we're in uncertain times.
We are dealing with with too many unknown variables. As much as I respect the promoters trying to get their shows back up and running but the problem is that these tactics aren’t being thought out all the way and it can eventually cost more and profit loss can be higher than usual.
As sad as it is, the safest bet to make is that all shows return to 2021. Not just for the safety of the people but the protection of a promoters wallet.
In entertainment, they say any publicity is good publicity. Well, not anymore when you hold the power to broadcast out onto your followers worldwide.
Social media blunders are the worst and especially if it makes the news. You have no idea how many times I would get on the phone with a person and yell “TAKE THAT DOWN!!!” It’s more frequent than not.
It’s tough navigating this new PC world we are living in, especially for those in the spotlight. I have seen it happen to people I personally know in the spotlight and it’s not pretty.
In two instances I have seen people campaigning to be on hit shows. Two very different fandoms, two different audiences.
At two very different times, I have seen them both do something really dumb on social. As I don’t work with these people but know them socially I see the drama unfold. In both situations the backlash is harsh, one gets dragged out in major publications, the other becomes a Twitter nightmare.
After the backlash is over, I heard in one instance a studio was considering someone to return but after the “incident” backed out altogether.
On the other and this one might be the worst. The show they were campaigning to be on replaced said actor with another actor and killed them off. The original actor was never notified. Even former costars ignored their comments online.
So who’s to blame? Society for being so sensitive? Or the actor who has a platform to speak on but gets shunned for doing so.
In truth, not all people think clearly when they see something. They react and having social media at your fingertips can make a situation worse. We know that updating the world and giving your followers fresh content is crucial but at what lengths should you go for the content to be compelling.
Follow these tips when posting content to social media
As social media is a great way to connect with our audiences, it’s also a great way to get fired or canceled altogether. Opportunities are everywhere, no need to squander them for social media attention.
A lot of people ask me daily...
"Martha how did you create those amazing Instagram posts?"
"Martha!!! Your business cards look so cool!"
"Martha what do use to schedule your social media? You can't be doing this around the clock!?"
The truth is I have been in marketing for close to 7 years now and my skills and the tools I use have evolved over the years.
I remember being so obsessed with PicMonkey.... yeah PicMoney.
That's what I was using to create a lot of my graphics circa 2013-2015. I was recently creating my work portfolio when I was let go unexpectedly from a job I had for 3 years. My graphics and posts looked dated. But like anything when we are in an area or a field we love, we get better as we go. Today I wanted to open up my tool box and show you the tools I use to create and maintain my brand effectively.
Canva is the ultimate godsend for marketers and creators from all walks of life. Your skill set could be beginner and you will look like you have been a graphic designer for years. In Canva, you can create your social media posts, marketing plans, presentations, brochures, business cards, Instagram Stories, resumes, portfolios, posters, postcards you name it, Canva can do it. You can even save your branding colors so when you are creating you don't have go back and manually put in your color codes. I happily pay $12 a month for this service because a lot of MDMC's content and branding pieces have been made in Canva. It is with the $12... trust me.
When I'm done creating amazing works of art on Canva, I schedule it all out on Buffer. The reason I gravitated towards Buffer a while back was because at the time they were the only ones allowing Pinterest pins to be scheduled. In this industry if you want your website to get some traffic, you have to schedule at least 5 times a day. Buffer is a smart software that creates posting schedules that will allow your posts to be seen on the prime time posting times. This software knows the algorithms and the best times to post so you don't have to figure it out. I will create content weeks ahead of time and depending on the events of each week I will schedule out ahead of time. You set it and forget it. Buffer allows you one free account to manage. If you want more you can jump up to $10 for 10 accounts and the pricing and plans jump up higher. So depending on your company size and how many accounts you manage, buy accordingly. I pay $10 a month. Managing MDMC Entertainment, my blog and few clients this works for me... for now.
Let's face it, if we can get away from not paying money for a software program we will take advantage of it. This is where MailChimp comes into play. MDMC Entertainment is about to send out a massive email blast to the masses. Email is not dead and it can help generate business no matter what industry you are in. We have used MailChimp for years and so far so good.
iMovie has been an instrumental tool for our video editing. We started filming videos for the MDMC YouTube channel and iMovie has been our godsend. We are able to edit our videos to look professional and to be honest, video is not our strongest forte but we love how swift and easily we can edit and distribute videos with ease.
These 3 tools are the tools we use the most in our day to day business. I hope you start dabbling in these and see what works for you. Let us know what you think in the comments below!
At MDMC Entertainment. we are lovers of all things pop culture, marketing and bringing them together to create a buzz that all clients desire and deserve!