By: Joshua Tecson
One of the biggest advancements and trends we currently have in marketing is teaming up with an influencer to promote a business or product. How influencers work is basically you pay them an x amount and they will promote your product on whatever social media they use. Depending on the follower count the cost per post varies. Here is a small breakdown on cost per influencer depending on follower count for Instagram
One of the biggest pros is that it is easy to connect with a certain target market. A good example of this would be if you wanted to get a tech item/business promoted you would reach out to a tech influencer. Finding an influencer is extremely easy, just pick the platform you want and search for keywords. That will then guide you to different influencers. Another pro is that having influencers builds trust and credibility with your audience. When it comes to people some of them feel as though they are connected to the influencers (In some cases role models). By connecting your brand to them, you are instantly connecting your brand to those people. Depending on how you go about it when doing influencer marketing- it could be less expensive. In addition, the “post” on a platform last forever. If you pay an influencer for a post shoutout, years later that post will still be there. Influencers are also great for startup companies; in some situations, you’ll only be working with one person and that is the influencer. You could compare this if you were to go with a marketing agency, you would have to interact with lots of different people. Lastly, word of mouth is a lot easier since a social platform is of course social.
Now we will talk about the cons. The first is a potential con, since the influencer is tied to your brand, if they do something bad in the public eye your image could be affected. The connection between your brand and the influencer will be dependent on one another. Another potential con is the simple fact that some influencers are hard to work with no matter their status within the social platform. In some cases we hear that the influencer is a big diva. Another con would be how influential are some of these influencers? We can argue that this is a pro as mention above but it can also be a con in some cases. Also with relation to how influential a person is, are all their followers even real? Some of the follower accounts could just be ghost accounts. In addition, another con would be are the influencers able to cross platform? When I say cross platform, some influencers have a bigger following in different social media sites. I took the liberty of checking some TikTok influencers, and in some cases their follower numbers are significantly higher in TikTok compared to their other sites. Cost would be a lot more as you would have to spend more on influencers if you want to be heard on more social media platforms. The last con is results don’t happen overnight. Depending on the influencer, the results might have to take awhile for it to show (Numbers wise).
By: Joshua Tecson
Due to the extreme popularity of TikTok, with the current number of users on this app to be north of 1 billion worldwide. We now get to see other social media apps make their own versions. Instagram’s version of this would be the Reels. Reels are 15 to 30 second videos intended to give the viewer a taste of the makers creativity. Being able to make Reels is a great way to market your business or product. The nice thing about Instagram’s version is that they do not limit themselves to that specific type of videos. You are able to link whatever you are promoting to the Reels.
Some of the creative things you can do with a Reel Include:
Reels don’t always have to be simple. Imagine having a professional video-editor/videographer to work with. You can then make reels even more complex and use that to your advantage. The possibilities of Reels are endless and we end up seeing some great content. Let’s talk about the wide spectrum of reels I found and caught my eye in my recommended. Some of the topics that caught my eye were fashion and dog tricks. As we can see Reels are endless and can catch anyone’s eye. A quick summary of the fashion Reel was an influencer showcasing all the clothes she bought from a company. In this situation this was free advertising for the company. Such a simple video reached out to so many people. Reels provide an easy opportunity for any beginner or pro look into the marketing department. This is also a great way to showcase small businesses, as all you really need is an Instagram account and a few hours to master making good quality Reels. This could be the next thing for marketing as it is a fun way to get the audience attached to the content you are promoting.
By: Joshua Tecson
Clubhouse is another social app for iPhone but with a creative twist. Think of it as an exclusive zoom, podcast, Tedtalk combined. The app has a bunch of individual rooms where you can listen in on conversation regarding anything from Life, Sports, and Business. The hype with Clubhouse is that it is one giant exclusive conversation, where only the select few can join in. The app has a two-part exclusivity aspect with it being invite-only and being only for iPhone users. Since this app is invite-only, it makes it harder for people to join. Having the app as invite-only could provide both positives and negatives. Let us talk about the negatives about the app being invite-only. The first negative is that it limits the number of users thus keeping your user count to a small percentage. The second negative is that people who do have the invites are selling them at ridiculous prices, we see people spend as high as $200 to get access to the app. Let us now talk about the positives about it being invite-only. The first positive is the fact that it is exclusive, everyone wants to feel exclusive as they get that warm fuzzy feeling inside. The second positive is that everyone who is a user is passionate and serious with whatever conversation they are listening too. The downside to other listening platforms is that its hard for people to interact with one another. Clubhouse does an excellent job at separating casual listeners to diehard listeners of any subject. By having only serious listeners, it makes it easier to market yourself and potentially find business.
Shall we now talk about the app itself? Clubhouse is pretty user friendly to where anyone can pick it up and get the hang of it. As a user you can either join in and listen to a conversation or even host a conversation yourself. The app also allows multiple main speakers in each room, this is where the feeling of it being a podcast comes into play. As I mentioned this app has a zoom like feel to where if you had a question you can use a raised hand feature to get called on, then you can talk and everyone can hear you out. The one big downside to the overall app is the abundance of recording options. This is a big con as a lot of users like to relisten to conversations they were really interested in. In addition, sometimes is hard for listeners to keep up with a conversation and having a playback option would increase the understandings for any users. Let’s highlight the fact that this app is also iPhone ONLY, being exclusive is one thing that makes sense but having it only with one platform puts them in a giant disadvantage. Tech markets in other countries prefer android devices (Samsung). Getting into the android market is a must before a different app developer decides to use this app as a stepping stone. Clubhouse could then see a spike in interest within the foreign markets.
An aspect that contributes to the hype of this app was the timing of its release. This app came out in April 2020, what was happening around the world? Covid-19 prevented people from going to conferences to listen to their favorite speakers. Clubhouse was a little app that helped brought likeminded people together. It made listening to public speakers more accessible yet exclusive. The overall hype of this app is the exclusivity and how people in the industry are cosigning this app. We see big names like Elon Musk mentioning this app. This app so much potential to dominate its target market as it has a good mix of exclusivity and diversity.
COVID-19 took over our personal lives and businesses of business owners in a way that no one could have ever imaged. Everything from solo-preneurs, small businesses and even larger companies in numerous industries have been hit. Other businesses have had to cut back on employees or have laid them off all together.
It's not something most people expected, to wake up one day to have their lives turned around and the sad truth is it's happening to more and more people everyday.
We here at MDMC Entertainment have been helping clients formulate their statements and streamline their systems to integrate to the current times so they continue to serve clients.
As we continue to observe the business side of things, the entertainment side has completely halted. As we had several shows lined up most of those are now postponed or canceled. When things turn upside down we like to see how others respond to crisis because there is something to learn how people and organizations deal with specific crisis's.
The Comic Con world has been scrambling as the March and April comic cons canceled or postponed I see promoters acting desperate to make sure their show goes on. There is nothing wrong with it these people are entrepreneurs making sure they don't lose money and are securing the livelihood of those surrounding them.
We are currently in the most uncertain times because we don't really know what's going to happen a month from now much less 6 months from now.
The problem promoters aren’t seeing is that even though they get their show rescheduled like the March and April shows are being moved to June or August. Let's line up the issues here:
1. Even if the show gets rescheduled, who is going to be able to afford to go to a show? A lot of people are going through hardships, even with a stimulus check coming through via the government, most people are catching up on bills and getting their lives back to normal. A con is the last thing they are thinking about.
2. Scheduling to June is probably too soon considering we are all playing this out week by week. It's ambitious but at the same time people will be rebuilding their lives first before they show up at a show.
3. Moving to August sounds ideal however there are several problems with this solution. As COVID-19 hit every industry even Hollywood filming on all shows and movies have been halted. A lot of comic cons that have high tier talent will risk the possibility of having those people cancel. If the talent is currently filming the filming contract will always over power a comic con contract. Since the filming of shows stopped in March, a lot of season finales hadn't finished filming. The second a studio can jump back into film they are going to do it. August is the prime time for any all filming so your guest list at your show could be sparse depending on the type of show.
Some shows have flat out canceled with no sign of a future date. Other shows have poorly managed refunds. While some promoters are eager to make it right some have dropped the ball.
Another factor to consider is that a lot of these comic cons are held in convention centers. AS of right now convention centers across the country have been converted to makes-shift hospitals. At the moment the San Diego Convention Center is housing the homeless population and the Javits center is now a hospital. Now you have to keep in mind the cleaning process of these places and how would we know it's COVID free?
Medical experts are already predicting the second wave of this virus that will hit in the August/Fall time frame. It's not certain but it's possible. Again we're in uncertain times.
We are dealing with with too many unknown variables. As much as I respect the promoters trying to get their shows back up and running but the problem is that these tactics aren’t being thought out all the way and it can eventually cost more and profit loss can be higher than usual.
As sad as it is, the safest bet to make is that all shows return to 2021. Not just for the safety of the people but the protection of a promoters wallet.
In entertainment, they say any publicity is good publicity. Well, not anymore when you hold the power to broadcast out onto your followers worldwide.
Social media blunders are the worst and especially if it makes the news. You have no idea how many times I would get on the phone with a person and yell “TAKE THAT DOWN!!!” It’s more frequent than not.
It’s tough navigating this new PC world we are living in, especially for those in the spotlight. I have seen it happen to people I personally know in the spotlight and it’s not pretty.
In two instances I have seen people campaigning to be on hit shows. Two very different fandoms, two different audiences.
At two very different times, I have seen them both do something really dumb on social. As I don’t work with these people but know them socially I see the drama unfold. In both situations the backlash is harsh, one gets dragged out in major publications, the other becomes a Twitter nightmare.
After the backlash is over, I heard in one instance a studio was considering someone to return but after the “incident” backed out altogether.
On the other and this one might be the worst. The show they were campaigning to be on replaced said actor with another actor and killed them off. The original actor was never notified. Even former costars ignored their comments online.
So who’s to blame? Society for being so sensitive? Or the actor who has a platform to speak on but gets shunned for doing so.
In truth, not all people think clearly when they see something. They react and having social media at your fingertips can make a situation worse. We know that updating the world and giving your followers fresh content is crucial but at what lengths should you go for the content to be compelling.
Follow these tips when posting content to social media
As social media is a great way to connect with our audiences, it’s also a great way to get fired or canceled altogether. Opportunities are everywhere, no need to squander them for social media attention.
A lot of people ask me daily...
"Martha how did you create those amazing Instagram posts?"
"Martha!!! Your business cards look so cool!"
"Martha what do use to schedule your social media? You can't be doing this around the clock!?"
The truth is I have been in marketing for close to 7 years now and my skills and the tools I use have evolved over the years.
I remember being so obsessed with PicMonkey.... yeah PicMoney.
That's what I was using to create a lot of my graphics circa 2013-2015. I was recently creating my work portfolio when I was let go unexpectedly from a job I had for 3 years. My graphics and posts looked dated. But like anything when we are in an area or a field we love, we get better as we go. Today I wanted to open up my tool box and show you the tools I use to create and maintain my brand effectively.
Canva is the ultimate godsend for marketers and creators from all walks of life. Your skill set could be beginner and you will look like you have been a graphic designer for years. In Canva, you can create your social media posts, marketing plans, presentations, brochures, business cards, Instagram Stories, resumes, portfolios, posters, postcards you name it, Canva can do it. You can even save your branding colors so when you are creating you don't have go back and manually put in your color codes. I happily pay $12 a month for this service because a lot of MDMC's content and branding pieces have been made in Canva. It is with the $12... trust me.
When I'm done creating amazing works of art on Canva, I schedule it all out on Buffer. The reason I gravitated towards Buffer a while back was because at the time they were the only ones allowing Pinterest pins to be scheduled. In this industry if you want your website to get some traffic, you have to schedule at least 5 times a day. Buffer is a smart software that creates posting schedules that will allow your posts to be seen on the prime time posting times. This software knows the algorithms and the best times to post so you don't have to figure it out. I will create content weeks ahead of time and depending on the events of each week I will schedule out ahead of time. You set it and forget it. Buffer allows you one free account to manage. If you want more you can jump up to $10 for 10 accounts and the pricing and plans jump up higher. So depending on your company size and how many accounts you manage, buy accordingly. I pay $10 a month. Managing MDMC Entertainment, my blog and few clients this works for me... for now.
Let's face it, if we can get away from not paying money for a software program we will take advantage of it. This is where MailChimp comes into play. MDMC Entertainment is about to send out a massive email blast to the masses. Email is not dead and it can help generate business no matter what industry you are in. We have used MailChimp for years and so far so good.
iMovie has been an instrumental tool for our video editing. We started filming videos for the MDMC YouTube channel and iMovie has been our godsend. We are able to edit our videos to look professional and to be honest, video is not our strongest forte but we love how swift and easily we can edit and distribute videos with ease.
These 3 tools are the tools we use the most in our day to day business. I hope you start dabbling in these and see what works for you. Let us know what you think in the comments below!
So the other day i'm driving down a highway in Southern California and my phone went off with an alert from Gmail. One of my clients received an email. When I got home I looked at the email and it was an email from a competitor asking if my client would be interested in working with this person again.
I politely wrote back "I'm in good hands thanks."
What made me mad was this person had worked with my client first before his last person then me. So lucky number 3 was able to produce results that number 1 and 2 couldn't do.
In fact number 1 did an awful job and has gathered a pretty bad reputation in the comic con world that at this point only has a hand full of clients. Someone I know actually got a hold of that client list and this person falsely put down people this person doesn't even work with.
Now this isn't being written to blast someones poor work ethic but it opened my eyes up to another problem. Poaching...
I have never once poached a client. I have received all business from referrals or website traffic. I run an honest business and I am so proud of that but there is a legit problem out there. When people are scrambling and running out of luck most people come to the poaching method to save their business.
Poaching makes you look desperate, it's inappropriate and it's unethical.
The truth is poachers are people that need to stop doing business until they get their own business under control.
Two they should work on their networking. If you need new business networking is possible to increase your clientele. Don't steal other peoples clients.. find your own.
I think the true issue here that makes people result into poaching is their business has hit the proverbial wall and the way to get more business is dipping into someone else's pool.
Most people don't tend to be smart when expanding their business because they don't know how to so the easiest way is to steal clients to keep money pumping into their business.
This is a sign that one, you don't know what you are doing and you don't need to be in business. Playing dirty never wins.
I remember when I first started working in entertainment, I fell into it almost instantly. Then I started to have phone calls with people from Star Trek Voyager and then I was on a Hollywood set in less than a year.
I kept plugging away and working. The only people asking questions were my family members from my extended family. It was kind of funny since I have no relationships with most of these people.
I started to see that I was disrupter when I landed in a new fandom. I started working with someone from a popular 90s show and my contributions was just 1 of 50 other peoples so it wasn't like I was contributing a lot. It wasn't until another person from that franchise reached out and asked for help because they knew I was a marketer. From there on it grew and grew and we started working with more people in this franchise.
It came to the point that I noticed I started to make waves and people didn't like it.
A couple of veterans who had been doing this for a couple of more years than I did started to ruffle my feathers. Then sent over spies to figure out what I was doing, they would use aliases to email me inquiries. It got intense. It got worse when I had a confrontation with one of these veterans and they accused me stealing and lying.
The heat was hot and it turned it's ugly head when I showed up to a popular convention with a new client. My client was leaving his current agent who had promised him the world and didn't deliver. When we arrived, I knew I was in the snake pit. I had so many people walking by and giving me dirty looks. Even the veterans couldn't say anything to me anymore, their boss reached out to me for marketing help.
It was at that moment when I realized that working in this industry was going to be tough. Since then I kept my head down and tried not to cause any waves. It wasn't until just recently when I started to make waves again that I realized that I didn't give a fuck what anyone thought, I was going to do me and keep doing it.
Over the time of me keeping my head down and plugging away I saw people trying to copy my formula and they weren't successful in their efforts. Well it's obvious why. Just because you see someone being successful working one way doesn't mean it will work for you. It never works.
I just recently realized with some of the work MDMC is conjuring up in this next quarter is that you shouldn't care what people say or think. In fact if people are mad at the waves your making it means they are threatened. It took me a while to come to terms with it all.
I am really good at what I do and my success rate is pretty impressive. Moral of the story is don't let anyone question your abilities. Don't let anyone get in your head and stop making you feel proud of what you accomplished. If you have a passion run with it, if you want to do something don't let anyone talk you out of it.
If you a disrupter... embrace it and revel in it. It means you are doing all the right things!!!
I have seen this time and time again... promising looking comic cons pop up and look like they are going to knock it out of the park and all of a sudden that Facebook or Instagram post comes up and says.... Convention canceled.
We at MDMC Entertainment have had the wonderful privilege to spruce up comic cons that need a little TLC before they end up a subject of conversation on "Rate that Comic Con"
Truth is your show bombed because you sucked as a promoter.
Yeah I hit you right in the jugular but i'm making it a point to say it now so you can fix your issues now versus helping you draft up your nicely worded letter before bowing out completely from the game.
So here is the thing, you need to consider all these things before you put on your first comic con. If you can humbly go down this check list and say "I'm ready" then by all means get out there and make those comic and nerd fans happy.
Let's get the meat of this blog.
1. Thinking you're going to bank
I have seen this happen so many times. People get together one day and say, "Hey comic cons generate a ton of money, lets make a comic con" Just because you see people making money in it, doesn't mean you're going to make money doing it. A lot of people rush into these business ideas thinking they are going to score the mother load and come to find out you actually don't start making money until 3-5 years down the road. Can you wait that long to make money? If you're in it for the money, get out now.
2. Lack of Organization
To many times I have seen promoters jump head first into the bigger parts of the show when in reality they aren't paying attention to the basic stuff. It's easy to get lost in it and organization falls through the cracks. If you don't crack before show time more than likely your show will look just as disorganized.
3. Getting Caught up in the Politics AKA Agent Wars
Promoters just want amazing talent to be guests at their shows but the problem is they can be hard to secure. You gotta deal with contracts, negotiations, logistics, the green room, and accommodations. It's tough and it's just one portion of the show. I have seen fantastic shows have an amazing line up planned but an agent or agents muddy the water. The show becomes tainted and before you know it your show is suffering before D Day. Promoters can't play around in the agent wars. It's the most time wasting time of the con planning. One of the reasons shows have become predictable is because agents have become pretty good and nailing down territory. Which is sad because fans deserve more than the same guests you keep bringing around. Stop with the agent wars, stop with the politics it's your show run it the way you want to.
4. Lackluster Marketing
Let's face it Marketing makes the show. The attractive fliers that make you want to go to these shows are what drive those ticket sells. The marketing sets the tone on what kind of show you are giving the people. So why go cheap on this side? Basically you can't afford to, it would end up being a liability. Get a marketing team that is equipped in the field and market your show like the super star that it is.
5. High Admission Costs
Ok... so I recently came across this issue because I wanted to attend a local show. Now this show doesn't have many celebrity guests and I actually just wanted to go to see a friend who was signing. $50 per person... I looked back and looked at the guests and I was wondering "What is my $50 going to get me" This is a small show and frankly it has lost its luster over the years. I couldn't really figure out if it was even worth it to go. I started hitting up industry friends to see if they had passes. I get you are trying to make up some of that money honey but $50? and no major headliner or major guests... PASS!!!!
6. You threw your money to ONE thing
So... funny story. One year in the SoCal area a new comic con had popped up. It was able to secure at least 8 celebrity guests and it looked like a decent show. When we got there it was taking place in the parking garage... Yeah so the con was mostly around the entrance doors and it felt small while you can see the rest of the empty parking garage. This show had money they just allocated it to the wrong areas. So these poor guests are not busy and the con is pretty much dead but their was a grand prize of $10,000 for the best cosplay. Well the cosplay contest took place on Saturday leaving Sunday virtually dead. That show died in it's first year. The location could have been better, more vendors would have been nice and maybe not scaring away your business after the first day would have been nice.
I know some fantastic first time shows that knocked it out of the park in their first year and i'm so excited to see them grow. As for others i'm watching and hoping you make it. I get it's hard asking for help, but if you need the help, contact us to schedule your consultation. Don't end up a trending topic on Rate that Comic Con.
In public relations we hear about clients wanting press kits or media kits but, what are they exactly? A media kit or press kit is an information packet about a business or product. its a great way to educate your audience of what you do and how you do it. Press kits are used by large businesses to the smallest entrepreneurs. The press kit is the resume to your company, it typical has a collection of company information and articles put together to address questions from the media, investors and potential clients.
If you aren't sure what to put in your press kit, here are some suggestions.
1. Letter of introduction: This letter of introduction is your first impression to your readers. The purpose is to intrigue them and to keep reading through your press kit. Tell them why they should care about about what you're trying to tell them. Provide a table of contents and a brief description of the items. Let them know you are available for follow-up interviews and questions. Also make sure to include your contact information in this letter.
2. Information on the company: Include all of your company information like history, company profile, information about your chief officers, management, staff and ownership. Having this information upfront can give the human element to your company, the faces behind the ones making the company go. Doing this well make you relateable to your reader.
3. Product and service information, including a product, service or performance review: This is the moment you show your reader what you do and how you do it. The more details you have about what you do and why you are successful is important. Include photos, infographics, reviews, and any other detailed piece to tell your story.
4. Recent press publications and articles: If you have been published or received any press, include them in your kit. It's a great accomplishment to have this kind of coverage, it shows you are serious contender and are valued for your work. Include copies of articles and printouts your company has Copies of recent press coverage is very appropriate for a press kit. After all, what other media have done will be of interest to current media targets. This can include article reprints and printouts of online press that a company might have received.
5. Audio and video files of radio or TV interviews, speeches, performances and any other media-covered event: More than likely, most of your coverage isn't in print. Include links and dvd copies in your kit so it's easier for your reader to view.
6. Other items to include:
Getting your press kit noticed is the key to publication and action! Remember, getting attention is important not only with audiences, but also with editors. Package your materials in a unique way and make sure the materials are presented professionally.
Make sure you follow up with the recipients who received your press kit and follow up and schedule a time to meet. Build relationships with your kit and create lasting partnerships. Media Kits can get expensive so remember to have a plan intact ready to go to build you relationship and incorporate it to your marketing strategy.
remember when creating your kit to assemble the best pieces of your company and tailor it to your audience. Make sure your not boring your audience with unnecessary information. It's also important to create a kit on paper and digitally or both, stay ahead of the curve.
At MDMC Entertainment. we are lovers of all things pop culture, marketing and bringing them together to create a buzz that all clients desire and deserve!