Pinterest and Why It's Still Important

By Ruby Snow

Just Pin It:

​The Importance of Pinterest for Your Small Business Pinterest may seem like a social media platform of the past, but it appears to be losing relevance in light of newer and more popular social media sites such as TikTok or Instagram, but if used the right way Pinterest can be the key to unlocking new potential for your brand. Now more than ever, Pinterest is a great way to grow your audience, tap into new markets, and turn clicks into cash for your small business. Pinterest is an app where users can ‘pin’ pictures, quotes, ideas, and videos to personal boards and share those pins with friends. A common misconception is that Pinterest is a place where people go to ideas and then take their business elsewhere, which is far from the truth. Pinterest allows posters to include links that can take users directly to the website and purchase your goods or service. This is a great marketing tool for business owners to bring traffic to their sites and spread brand awareness. Here are some great benefits of using Pinterest for your business:

1. Get Insight on Users- find out what is working and what is not. This may seem pretty obvious, but Pinterest is a great place to find out what your audience likes and does not like. Engagement and the number of pins is a telltale sign that what you are investing your time, effort, and money in is…well… working! As a small business owner, it can be hard to learn about your audience and how to grow in a way that will keep up engagement. If your product or service is being saved and shared on this site it is a great way to know you are on the right track. On the contrary, if your posts are getting no engagement do not stress. Continue to post your product and service (these things do not happen overnight). If you continue to see no engagement it could be a good indicator that it is time to pivot and workshop your brand and cater it to something people can connect with.

2. Things Get Shared Fast- grow user engagement and go viral. Pinterest has a solid demographic of users and is used by mainly women. Things are being shared and saved on this platform at rapid rates. This is great for your small business because it allows the word to spread with little effort on your end. Post your pins and let the algorithm do the work for you. Pinterest has awesome conversion rates in which people will click links and check out your product or service. The likelihood of having some sort of virality on Pinterest is quite high compared to other social media sites. Network and spread your small business all from behind your screen.

3. Build a Pinterest Business Account- grow with the features of a business account. Switching your account from a personal to a business account allows you to access new features and ways to grow. The Pinterest business feature allows you to build brand authority and create ethos as a business owner. It also gives you access to new analytics that you would not be able to see from a personal account. Finally, you can run ads on the site which puts your brand at the forefront of people's pages exposing you to a wider audience.

Pinterest is an awesome site that is simply perfect for small business owners. Used correctly, it has so much potential to help you grow your small business and achieve new goals. Though many people think Pinterest is fading out of the spotlight against other social media sites, it is extremely important to tap into this platform. Learn new analytics and demographics, grow your audience, turn clicks into cash, and utilize the services Pinterest has for business owners and you will do great!