How to Create an Amazing Press Kit

​In public relations we hear about clients wanting press kits or media kits but, what are they exactly? A media kit or press kit is an information packet about a business or product. its a great way to educate your audience of what you do and how you do it. Press kits are used by large businesses to the smallest entrepreneurs. The press kit is the resume to your company, it typical has a collection of company information and articles put together to address questions from the media, investors and potential clients.  

If you aren't sure what to put in your press kit, here are some suggestions. 
1. Letter of introduction: This letter of introduction is your first impression to your readers. The purpose is to intrigue them and to keep reading through your press kit. Tell them why they should care about about what you're trying to tell them.  Provide a table of contents and a brief description of the items. Let them know you are available for follow-up interviews and questions. Also make sure to include your contact information in this letter.
2. Information on the company: Include all of your company information like history, company profile, information about your chief officers, management, staff and ownership. Having this information upfront can give the human element to your company, the faces behind the ones making the company go. Doing this well make you relateable to your reader. 

3. Product and service information, including a product, service or performance review: This is the moment you show your reader what you do and how you do it. The more details you have about what you do and why you are successful is important. Include photos, infographics, reviews, and any other detailed piece to tell your story.
4. Recent press publications and articles: If you have been published or received any press, include them in your kit. It's a great accomplishment to have this kind of coverage, it shows you are serious contender and are valued for your work. Include copies of articles and printouts your company has Copies of recent press coverage is very appropriate for a press kit. After all, what other media have done will be of interest to current media targets. This can include article reprints and printouts of online press that a company might have received.
5. Audio and video files of radio or TV interviews, speeches, performances and any other media-covered event: More than likely, most of your coverage isn't in print. Include links and dvd copies in your kit so it's easier for your reader to view.  
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6. Other items to include:

• Nonprofit and community-service involvement
• Recent awards
• Photos (if appropriate)
• Factual background material and/or white papers
• Specific information and schedules of upcoming promotions and events
• Significant statistics specific to your industry, demographics and target audiences
• Feature article material, such as articles written by company officers or senior management
• Missions, goals and objectives
• Samples or examples
• Camera-ready logo art
• Giveaway information
• An order form

The Key to Getting Noticed
Getting your press kit noticed is the key to publication and action! Remember, getting attention is important not only with audiences, but also with editors. Package your materials in a unique way and make sure the materials are presented professionally.
Make sure you follow up with the recipients who received your press kit and follow up and schedule a time to meet. Build relationships with your kit and create lasting partnerships. Media Kits can get expensive so remember to have a plan intact ready to go to build you relationship and incorporate it to your marketing strategy. 
remember when creating your kit to assemble the best pieces of your company and tailor it to your audience. Make sure your not boring your audience with unnecessary information. It's also important to create a kit on paper and digitally or both, stay ahead of the curve. 

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