The Importance of Updating and Redesigning Your Website!

By Sophia Belarmino

A website acts as a face to a company, it provides insight to who your brand is. Every website should promote everything about the firm, the mission, the values, and the services plus goods. In the modern age it is important for firms to have a well developed site, this helps increase popularity, and helps maintain a presence in the competitive world. If your website is not meeting your target market nor goals it might be time to redesign.

How do you know it's time to redesign?
Analyze your site, look at the analytics, the aesthetics, including the layout and design. Not only check your site on a desktop but also analyze your site on mobile devices. Ask yourself questions. Are visitors converting into leads? Has your brand changed? Is your site user friendly? Is it hard to navigate? These questions will help you decide whether it’s time to redesign.

When navigating redesigning your website you need to keep in mind what’s important. Optimizing your site for mobile visitors is key, approximately half of site visitors are using their mobile devices. When developing you want to have a proper hierarchical design. More important pages should be easier to locate compared to pages that have less importance. This will help with making your site user friendly. You may want to set up your website according to your industry, looking at competing sites may give you a better outlook. Consider what implications could be made from your site, get multiple people’s input. Having a pleasing clean aesthetic may help retain visitors. We all make decisions on visual cues, where to eat, or which hotel to pick. Anything visually appealing has more chance of gaining attention. If you struggle creating and designing a website it is advised that you invest in getting professional help. A website should be an investment, it is the biggest platform for your business.

There are many benefits to redesigning, that may drive your decision. You can create a cohesive brand identity. If you have not updated your site in a while, your brand’s identity has changed. Maybe you changed your mission, added new services, or simply have a new look. All of the changes you may have made need to be reflected on your website. Having cohesivity helps with brand awareness and brand identity. A second benefit to redesign is having refreshed content, and creating a new strategy. Revamping your site allows you to create new, refreshing everything. Most importantly it gives you a chance to optimize your site experience, including improving SEO, site performance, and user navigation.

Overall there are many benefits to revamping your site. Analyze your site beforehand, create an idea, and practice your designs. If you need help, do research, look at other websites, and figure out what is best for your business. There are resources that can be useful too, you may look into hiring a web designer. Maintaining and upkeep your site is crucial in a competitive atmosphere, and can lead to business growth. Discuss with colleagues, consider the outcomes then decide if it is time to redesign.