Why Email Marketing is Important to You and Your Clients!

By. Jacqueline Manivone

The power of email can be an extremely effective channel with larger accessibility than social media channels like Instagram or Facebook for example.  People may not be completely aware of how the emails coming straight to their inbox are directly personalized to them based on the data they contribute to user studies.  Everyone’s email patterns and activities are evaluated from the moment each message hits their inbox.  Due to the data being analyzed specifically for each user, email marketing lets you create a link between your advertising networks for an interconnected and efficient way to satisfy your consumer's needs. For example, you can generate tailored and custom experiences to increase brand engagement for both new and loyal customers.  Based on what your customers interact with in your company’s emails also allows you to track and gage what works best and attracts more customers. 

Not only is email marketing successful, but it is also completely affordable.  Especially for small or start-up companies, paid print or digital advertising prices can be extremely steep, sky rocketing to prices of thousands and tens of thousands of dollars and making email campaigns seem more cost-effective. Developing a powerful email marketing tactic facilitates pathways for you to achieve and connect with your intended audience in a customized method and boost sales at an affordable cost. Just like other social media platforms, the utilization of email is also updating and changing to maintain its ability to offer your company the capability to connect with consumers simpler than ever.  

Emails marketing keeps your clients informed. Due to the emails being easily accessible on buyer’s mobile devices, consumers have the freedom of checking their email inbox when it is convenient for them, giving them a sense that you are thinking of them. A simple email subject line stating: “We thought you to receive our special deal!” or “Here’s what you missed while you were gone!” can go a long way.  These types of emails will feel personal and will feel meaningful to read, leading to an increase in engagement with your shoppers.  For example, sending your customer a special offer on their birthday or letting them know that their favorite jacket is back in stock and hyperlinking it straight to where they need to go is much more effective than just notifying them to check out your website.  Using simple strategies and short cuts like these will grab your customer’s attention, compel them to take action with your emails and not overlook them. 

While having a customer’s email does mean they are interested in your business, this does not mean it is okay to overload them with information.  That type of behavior will lead to your emails being flagged as junk and going straight into the trash.  Email marketing makes sure your message is going straight to your intended audience, unlike a Facebook ad for example that may be posted for thousands of people to see but only hundreds of people actually notice it.  Emails also have a broader range of audience members because not everyone may have social media, but everyone has an email.  Utilizing the power of email will make sure that all generations stay involved and active, not just those who keep up with the latest social media trends.  This way, your company’s brand awareness will sky rocket because your email ad is also easy to send to other people your client’s may think are interested bringing more traffic to your website.  In the short answer: yes, email marketing should be important to you and your clients.